Competitor analysis involves the examination of competitors in order that the planner can develop and sustain superior competitive performance for the organisation. This statement belies the fact that in order to do this one must first establish from where the competition currently stems and from where it might stem in the future. One also has to consider and appraise competitors’ present and likely future objectives and strategies, and their likely reactions to the competitive moves that an organisation might make.
1. Planners can only sustain superior performance for their organisation by doing competitor analysis.
这一题答案给的Cant say，理由说不是by doing competitor analysis而是by doing examination of competitor...我咋觉得这解释钻牛角尖了
另一个和上面这题差不多
The corporate mission statement needs detailed consideration by top management to establish the business the company is really in and to relate this consideration to future business intentions. It is a general statement that provides an integrating function for the business, from which a clear sense of business definition and direction can be achieved. By formulating a clear business statement, boundaries for the ‘corporate entity’ can be conceived in the context of wider environmental trends that influence the business. This stage is often overlooked in marketing planning, and yet without it the marketing plan will lack a sense of contribution to the development of the total business.
22. The boundaries of a corporate entity can only be assessed in the context of wider environment trends.
答案说false。。因为没加 that influence the business，俺又无法理解了
我的`理解这两题都是only不对，如果在原句意思表达正确，只是多了only是false还是cant say?
