Dear Sirs,
We thank you for your letter of June 20, in which you offer us the “Dove” White Cambric at ￡0.18 per yard.
We have examined the sample cuttings sent to us by airmail. While we appreciate the quality of your products, we have to point out that your price is not workable. Similar but well-established cloth from India is available locally a ￡0.175 per yard. Having been further informed by reliable sources of a possible decline in price in the near future, we can see still keener competition your products will face. What is more, your brand is new to our customers. Under the circumstances, you might agree with us that unless considerable work is done in canvassing, it is rather difficult for your cambric to get a footing here.
Encouraged by the pleasant experiences in our trade with your corporation in the past , however, we are quite prepared with your full support and close cooperation, to put your cambric on our market. With this in mind, we plan to do extensive advertising and concentrate our efforts on the sales promotion at this end. We hope, therefore, that you will see your way to bringing down the price to a level comparable with that of your competitors' in this market, say, ￡0.17 per yard. We should also appreciate it if you would let us have an ample supply of samples for free distribution.
We believe that in our mutual interest you will give this matter your careful consideration.
Yours truly,