我国保险业应对国际竞争的策略分析
摘 要：经济全球化的发展,必然会带来保险的国际化,这种国际化必然会对我国保险业产生重大影响。近几年来随着外国保险公司得不断涌入，给我国保险业带来的巨大挑战,促进民族保险业质的飞跃,是中国保险业界面对的1个重要课题。本文对我国保险业在国际竞争的大背景下所面临的机遇、挑战及存在的主要问题进行分析：从长远看,外资保险公司带来的先进的保险技术和经营管理经验,不仅有利于深化我国保险体制改革,加快保险业结构调整和经营机制转换的步伐,而且有利于完善和发展我国保险市场体系,丰富我国的保险品种供给；但从短期看,面对着国际保险市场的激烈竞争,将会给我国保险业带来巨大的'挑战。并运用比较研究的方法提出了有效运用金融保险服务贸易条款,提高国内保险企业自身的竞争能力,根据世贸组织的有关规则制定相应的防范和竞争策略,以及相关的配套措施提升其国际竞争力的相应对策。
关键词：中国保险业；国际竞争力；外资保险
Strategy analysis of insurance industry facing to the international competition in China
Abstract：The economical globalization development can inevitably bring with the internationalization of the insurance and this kind of internationalization has the significant influence to our country’s insurance industry. In the last few years, unceasingly entering with the foreign insurance companies challenge for our country insurance industry and, promotion nationality insurance industry quantities leap are important to, will be able to give our country insurance industry to bring the huge challenge. And proposed using the comparison research methods, the effective utilization finance insurance service trade provision, sharpens the domestic insurance enterprise own competitive ability, according to World Trade Organizations related rule formulation corresponding guard and the competition strategy as well as the correlation necessary measure promoting, its international competition strength the corresponding countermeasure.
Key words：Chinese insurance industry；International competition strength；Foreign capital insurance
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